At Home with Baker Mayfield – Season 2
‘At Home with Baker Mayfield’ Returns for 2nd NFL Season
The company also launches a second NFL-related campaign in “Sticking Together with Mark and Marcus”
September 2, 2020 – Cleveland, OH: Building off the success of last year’s debut campaign, season two of ‘At Home with Baker Mayfield’ picks up where Progressive left off – with Baker and Emily Mayfield navigating home ownership on their ‘home’ turf living in a 68,000 seat stadium. With so many of us spending more time at home than ever, the campaign proves even more relevant and relatable in its second year.
This season brings an all-new set of comical and contextual content, rooted in ‘funny because they’re true’ insights about home ownership. The new line-up features some special guests, bringing back Baker’s wife Emily and Bobby the grounds keeper, plus Baker’s new teammate, rookie offensive tackle, Jedrick Wills Jr.
In addition to Baker’s new season that will include four ‘episodes’ throughout the season, Progressive is also introducing ‘Sticking Together with Mark and Marcus,’ the newest characters of its ‘network’ approach to marketing campaigns. With a quietly subtle and disruptive style of creative (directed by Jared Hess of Napoleon Dynamite) these two characters demonstrate what life is like when they leave the field, putting their familiar football roles into unexpected, but relatable, situations that highlight the hallmarks of home ownership. New ‘episodes’ of Mark and Marcus will be revealed throughout the season, sharing a bit more about their story as the season progresses, like an HBO release schedule that leaves viewers wanting more.
With all its new football-related content, Progressive delivers a consistent brand message: Progressive is there to protect your home, no matter where that may be.
Both national campaigns, including TV, digital and social, kick off on Sept. 10, coinciding with the start of the NFL season.